Malaysia Aviation Group (MAG) has paired with MHPlus, new distribution capability (NDC) platform, to enhance communication capabilities and enable closer cooperation between MAG’s airlines and its trade partners.
“The introduction of MHPlus and the airline’s NDC seller user interface, MHAgentPlus, is aimed at providing personalisation and enhancing communication capabilities for its travel agents, partners and customers alike. It is a crucial milestone in becoming Asia’s leading travel and aviation services group, as we continue to embrace new technologies to provide our stakeholders with more curated offerings to fit their needs.”
Traveloka and Holiday Tours & Travel will be partnering with Malaysia Airlines under Phase I of NDC implementation to enjoy direct marketing promotions with travel agents and partners, personalised product offerings and promotions tailored based on varying customer profiles.
The MHPlus, aimed to embed a streamlined transmission process across the travel industry distribution chain, is targeted to go live in the second half of this year, MAG said in a statement.