Lufthansa Cargo has undergone structural changes in the product and sales department to serve strategic purposes. As a part of the new development, seven sales regions are mapped into five for enhanced customer focus, structure simplification, to increase market speed and support the new phase of growth.
The sales regions of North and South America will be merged into one region of America headed by Stephanie Abeler. The Eastern & Northern Europe and Western Europe regions, which were previously managed separately, will be managed as a single European region in the future with Oliver von Goetz taking responsibility as the Head of Sales for the new region.
Middle East and Africa will be expanded to include South Asia and the CIS region. Frank Beilner will look after the new sales of the new region.
Ashwin Bhat, Chief Commercial Officer of Lufthansa Cargo, said: "The mergers of regions as well as the new appointments are vital adjustments for us to combine our strengths, exploit synergies and thus respond even better to market trends. Internally, we are simplifying our process structures, and externally we continue to be a strong partner for our customers.”
Achim Martinka, who has headed Lufthansa Cargo's German sales as Vice President of Germany since the summer of 2019, has expanded his area of responsibility to include the markets Austria and Switzerland, thus leading the newly created DACH sales region.
The structure of the Asia Pacific region under the responsibility of J. Florian Pfaff from Singapore remains unchanged, except for the future management of the South Asia market region by Dr. André Schulz.
“I am happy that we could attract and nominate new managers from within the Lufthansa Group. With their experience and diverse knowledge, I am confident we will continue to enrich Lufthansa Cargo’s leadership in the air cargo market in the years ahead. I would like to take the opportunity to thank Annette Kreuziger, Bernhard Kindelbacher, Frank Beilner, Thomas Egenolf, and Carsten Hernig for their leadership and contribution to the success of Lufthansa Cargo in the last years,” added Ashwin
Digital Sales, which was previously a head office function, is now enhanced and defined as a customer-facing function. Digital Sales is led by Marcel Kling. All managers of the Sales Regions as well Digital Sales will report to Ashwin Bhat, the Chief Commercial Officer of Lufthansa Cargo.