LOT Polish Airlines has announced its intention to ramp up activities in North America. Via a partnership with Discover the World Marketing, the airline is planning to to enhance the LOT brand. It will hand over sales operations in North America to the new partner from January 2011, which will completely change its sales management model in the US and Canada.
Discover the World Marketing’s operations will increase the profitability of LOT Polish Airlines in North America and significantly reduce the cost of maintaining its presence in the US and Canada.
“Our clients in North America, particularly the Poles living in the US and Canada, are extremely important to the growth of LOT Polish Airlines,” says Leszek Narowski, LOT Polish Airlines’ Board Member responsible for sales. “Most important for the company is the maintenance of the Polish carrier’s brand in North America. LOT Polish Airlines’ work with Discover the World Marketing, which has a rich experience in business, is dictated solely by economic factors.”