It is a fact that when it comes to the Olympic Games the home airline always suffers – it is often obliged to sponsor the games, part with large sums of money, lay on additional aircraft to service the expected increased international traffic and then they suffer a significant fall in outbound traffic. LATAM Airlines Brazil is investing up to R$20 million in preparation for the Games, with R$15 million allocated to special operations and R$5 million set aside for potential contingencies during the events. As outbound traffic falls away during the games, the Zika virus may curb international arrivals, which will impact LATAM Brazil’s finances further.
LATAM to suffer or break the mold in August?
