JetBlue unveiled its new standard livery featuring a bold and all-blue design giving JetBlue a standout visual design as it expands to new markets.
JetBlue claims that the new livery is emblematic of its role as an innovative, industry-disrupting brand that customers love and trust for travel.
The first aircraft to receive the new livery paint is an Airbus A321 with Mint, which will go into service on June 15. The airline is set to roll out the new paint scheme across its entire fleet.
“Liveries have always been a part of our identity. When you spot a JetBlue aircraft whether on the ground or in the air, we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”
Some of the salient features of the new livery are a blue allover fuselage, iconic tailfin patterns, larger JetBlue logo, colorful winglets and aircraft’s pattern and the JetBlue logo featured on the belly, making it instantly recognizable to plane-spotters
The livery design is JetBlue’s first-ever complete refresh of its paint design.