JetBlue has launched its “JetBlue Sustainable Travel Partners” program, and its inaugural customers, Biogen, Deloitte, ICF, and Salesforce, a suite of offerings to help corporate travel customers reduce their business travel emissions and meet their own corporate sustainability targets. In keeping with JetBlue’s customer focus, the airline is approaching sustainable travel as a partnership by providing its corporate travellers with personalized data and resources to help them enhance the sustainability of their travel.
The Sustainable Travel Partners program offers corporate partners: business travel emissions reduction through the offering of JetBlue generated sustainable aviation fuel (SAF) certificates; complimentary carbon offsetting on all domestic flights operated by JetBlue; personalized travel data and analysis for more accurate emissions reporting; consultation and tools for custom planning and target-setting to support in making more sustainable travel decisions, and JetBlue Sustainable Aviation Fuel (SAF) Certificates.
JetBlue has been flying regularly on SAF as a component of its fuel supply from its partners Neste out of San Francisco International Airport (SFO) since July 2020 and World Energy (SAF producer) and World Fuel Services (logistics supplier) out of Los Angeles International Airport (LAX) since July 2021. JetBlue recently shared plans to speed up its transition to SAF with a deal with its partner SG Preston that will bring 67 million gallons of blended SAF a year to the Northeast over 10 years. Following this agreement, JetBlue’s committed SAF off-take based on a percentage of total fuel at roughly 8% and is on track to meet its goal of converting 10% of its total fuel use to SAF years ahead of its 2030 target.
Business travel emissions, categorized as “Scope 3” emissions, are indirect emissions customers are not directly responsible for but that exist within the value chain, such as those produced through corporate travel. By purchasing SAF certificates, corporate customers may reduce their reported carbon footprint, while helping cover the cost premium of SAF that exists today - thereby growing the share of SAF JetBlue is able to source while helping stimulate the emerging SAF market.
JetBlue Sustainability and Corporate Sales representatives have developed guidance and are available for personalized conversations to help JetBlue’s business customers develop strategies to reduce their emissions associated with their organization’s business travel. This includes helping set emissions reduction targets associated with their business travel and recommending actions to promote more sustainable travel decisions to achieve these goals.
“As our business customers return to the skies, they increasingly have been asking for our support in meeting their net zero and sustainable travel goals," said Sara Bogdan, director of sustainability and environmental social governance, JetBlue. “JetBlue has extensive expertise in decarbonizing air travel thanks to our early and leading commitments and supply agreements. We’re now extending these options to our corporate customers so that, for the first time, they can play a direct role in enhancing the sustainability of their air travel when flying with JetBlue. We’re proud to introduce the Sustainable Travel Partners program to help our business customers set and achieve their sustainable travel targets.”