US carrier JetBlue is to provide NBC's streaming service, known as Peacock, as part of its in-flight entertainment options.
The tie-up, announced on December 14, will make JetBlue the exclusive airline provider of Peacock.
The carrier claims to be only US airline offering free in-flight high-speed wifi and screens on the back of every seat.
The deal means members of TrueBlue, the carrier's loyalty programme, will be offered a free year-long subscription to Peacock - "another fun, witty brand born in NYC", according to JetBlue marketing and loyalty chief Jayne O'Brien.