Software and technology provider Sabre and International Airlines Group (IAG) have entered a multi-year distribution agreement that will expand their existing partnership.
The agreement will allow Sabre-connected travel buyers and agencies to sell traditional EDIFACT content as well as having competitive access to new distribution capability (NDC) offers from British Airways, Iberia, Aer Lingus and Vueling – including Additional Price Points and ancillaries – through the Sabre travel marketplace globally.
"Not only are we improving the experience of those customers who fly with us, but also the way we work with our valued travel agent and travel buyer partners," said British Airways CCO Colm Lacy. "We understand how valuable retailing is to them, and IAG’s partnership with Sabre allows us to make a wide range of attractable offers available even further across the globe."
Sabre Travel Solutions CCO Roshan Mendis added: "the travel industry is entering a new era of personalised retailing that will bring better experiences for travellers and new revenue opportunities for airlines and travel agencies."
The agreement will provide more personalised experiences to travellers. Both Sabre and IAG are committed to advancing the NDC standard as a key component in the industry’s evolution towards modern airline retailing enabled by offers and orders.