During March 2014, GOL Linhas Aereas Inteligentes, the largest low-cost and low-fare airline in Latin America, reported a 19% increase in net PRASK over the same month last year, due to the 9.0 p.p. increase in the system load factor to 73.7%, along with a 4% increase in yield over March 2013. In the quarter, PRASK grew by 18% year over year, and yield increased by 4%. The Company's new level of load factor of 76.1% in the first quarter enabled this growth.
In March, the average jet fuel price moved up by around 10% year over year, leading to an increase of around 10% in the quarter, over the same period last year.
In March, GOL's domestic market supply decreased 5.7% over March 2013, while demand grew by 7.4%, resulting in a 74.4% load factor, 9.1 p.p. up over prior year. In 1Q14, supply increased by 1.6%, while demand grew by 14.7% and load factor reached 76.8%, up 8.7 p.p. versus prior year.
International supply increased by 2.7% over March 2013, while demand was up by 17.5%, leading to an 8.6 p.p. improvement in the load factor. For the quarter, supply increased 1.5%, while demand increased by 18.4%, with a total load factor of 71.4%, up 10.2p.p. over prior year.