The Civil Aviation Administration of China (CAAC) has announced that new regulations will be put into place by October 1, 2012 that will allow foreign airlines to use the GDS (Government Digital Service) to distribute their air fares to travel agents throughout China. Amadeus has expressed its joy at the news stating that he move will benefit the travel industry and those throughout China.
Speaking about the market opening, David Brett, President Amadeus Asia Pacific said, “The new regulations are an important step in bringing positive change to the current travel landscape in China. The regulations will enable a new technology infrastructure that will allow for a more dynamic travel booking market with more travel products on offer that will greatly benefit the Chinese travel industry and Chinese travellers.”
Brett added, “In preparation for the momentous market opening, I am pleased to welcome Bart Tompkins as Managing Director, Amadeus China based in Beijing who will represent Amadeus in all its activities in the market. During his 20 years with Amadeus, Bart has specialised in new market launches in Japan, Russia and Eastern Europe. In his new role, Bart will be responsible for identifying business opportunities and ensuring the Chinese travel industry and market place understand Amadeus’ offering.”
Amadeus’ entry into the Chinese travel industry will enable travel agents to adopt cutting edge technology that will eliminate the need to memorise lengthy commands for booking flights and will help to ensure booking quality by issuing point-to-point market and GDS fare tickets.