Canadian budget carrier Flair Airlines has named Aaron Dhanda as chief digital officer.
The appointment "reflects the growing importance of the technology in delivering the lowest costs and best customer experience in the Canadian airline industry", the airline said.
A former easyJet head of technology – data, Dhanda also worked in a similar role for retailer Marks & Spencer.
"Flair Airlines is extremely excited to have Aaron join our dynamic team here in Canada as we continue to deliver on our promise to make air travel affordable for all Canadians," said Stephen Jones, president and chief executive, Stephen Jones.
Dhanda will be based in Vancouver and will be responsible for airline, airport, commercial and finance enterprise systems, as well as cybersecurity, business intelligence, service desk and cloud integrations, and overall system architecture.