From today, Lufthansa will be offering a new direct flight to California on A340 aircraft with FlyingLab on this flight for the first time, in which passengers can test new ideas surrounding products and services. On the flight to California, travellers can try out the latest digital equipment by partner Samsung, such as the virtual reality goggles Samsung Gear VR or the tablet Samsung Galaxy Tab S2. Thus, passengers can dive into 360-degree videos during the twelve-hour flight and experience powerful image content. “The aim of the FlyingLab is to try out new things quickly and easily,” says Dr Reinhold Huber, Vice President Passenger Experience Design & Ancillaries, Deutsche Lufthansa AG. “If we find an exciting product, we can thus discover quickly if it appeals to the target group. Lengthy tests can be counterproductive.”
First Lufthansa FlyingLab and live conference aboard the maiden flight to Silicon Valley
