Finnair has hired agency SEK&Grey to update, streamline and refresh its corporate identity. The airline will get a new logo, airline’s logo, aircraft livery, cabin, uniforms and service areas from 2013.
Mika Vehvilainen, chief executive and president, Finnair, said the rebranding was part of its aim to “enhance our attractiveness as a company not only among our Finnish customers but also in the Asian and Central European markets”.
“Finnair’s growth will come mainly from Europe-Asia traffic. We have studied our level of recognition in the Asian market. Success in this highly competitive international market requires that we stand out positively and boldly both externally and in terms of service content,” he said.