Fiji Airways has introduced a new concept of the unbundled economy class fare called “Fly Your Way”. This new concept will be effective from March 2, 2023 for USA and Canada, and March, 3, 2023 for the rest of the world.
The new concept will offer customers the option to customise how they travel based on their needs with four categories offering a range of options, Lite, Value, Comfort, and Plus, which include increasing flexibility and offerings.
Andre Viljoen, MD and CEO, said: “Fly Your Way is part of the National Carrier's continuous efforts to innovate, and introduce new products and services to meet evolving customer needs. Fly Your Way represents the best value for money for all guests whether travelling light for a weekend getaway, or bringing the whole family for an annual holiday. Our customers have various needs when they travel whether for business or leisure, and with this new concept, we give them the ability to choose the product that best suits them."
The airline claims that all categories include meals, beverages, inflight entertainment and a carry-on bag, with increasing value add-ons from Lite to Plus, such as checked baggage, ticket change and cancellation flexibility, seat selection and boarding priority.
"We have conducted extensive global market research and I am certain our different guest demographics will see the benefit in each of them. The results of the market research showed what our different customers expect and value most when travelling, and what they prefer more flexibility with, and that's the approach we took when designing these categories,” concluded Viljoen.