Etihad Airways has signed a Memorandum of Understanding (MoU) with BD4 to support "digital touchpoints" and to optimise customer online experience. BD4 says that precision AI models provide relevant data due to targeted user interaction that will help Etihad to deliver solutions to empower their guests to take informed decisions thereby improving business.
Frank Meyer, Chief Digital Officer at Etihad, said: “We look forward to the partnership with BD4. During an extensive evaluation, their team worked seamlessly with ours, supporting the development of a data-driven experimentation framework and enabling data-based decisions. We have already seen their industry-specific AI solution deliver against our commercial goals. The results of our trials are just the start as we work with them to further enhance our website and provide customers with an intuitive, personalized online experience.”
Going ahead, BD4 claims that with real-time profiling capabilities designed for the airline industry the platform will provide Etihad with the capability to leverage predictive analytics on the level of each individual passenger.
Andy Owen Jones, CEO of BD4, said: “Etihad Airways commitment to innovation is a perfect match for our technology. We’ve shown strong results throughout the experimentation phase and are excited to ramp this up even more as the partnership develops and as our algorithms evolve with continuous learning. By using our AI and Machine Learning capabilities, Etihad Airways is able to extend its promise of ‘travel with peace of mind’ across its digital touchpoints, providing a holistic customer experience and reinforcing its reputation for excellent service.”
Etihad has already improved its digital customer experience, and recently launched the world’s first NFT collection of 3D models.