Etihad Airways has rolled out its new digital experience across both its website and mobile app.
The airline said the new features make the user experience more personalised and simpler to use. For instance, the online check-in procedure now includes pre-populated data to save time, an improved seat map and a more streamlined access to travel extras.
“We've completely redesigned the digital experience ensuring that our guests enjoy engaging with us from the very first touch of a screen until reaching their destination and beyond,” said Etihad Airways chief revenue and commercial officer Arik De.
“We are constantly evolving and innovating the digital experience in line with customer preferences and industry trends,” added Etihad Airways chief digital officer Frank Meyer.
The mobile app now also serves as a digital travel assistant with booking, trip management, and loyalty member profiles in one place.
The airline said one of the main benefits of the new digital experience is the integration of its loyalty programme, Etihad Guest, into its website and app, allowing for guests to manage their travel and aspects of their loyalty programme from a single point.