Etihad Cargo launches digital Sales Cockpit tool

Etihad Cargo is launching Sales Cockpit, a digital sales optimisation tool, developed with partner Rotate. Using custom-built algorithms to analyse data, Sales Cockpit ‘generates tailored and customisable recommendations on how users can strengthen customer relationships by identifying current and future opportunities,’ explains Etihad Cargo. The two companies commenced their partnership in May 2023 to develop the tool, described as a first-of-its-kind solution. “Co-developing Sales Cockpit with an innovative partner like Etihad Cargo gave us unique access to an expert team to rapidly build and validate the solution,” said Ryan Keyrouse, chief executive officer at Rotate. “The collaboration helped maximise adoption, as both Head Office and local teams were involved throughout its development”. An estimated 6,000 development hours were invested into developing the platform, which will now be used by Etihad Cargo to ‘benchmark regional performance and identify opportunities on a global scale’.