Ethiopian Airlines signed a memorandum of understanding (MoU) with SITA to co-develop innovative solutions to strengthen the airline's operations and enhance the passenger experience.
“Ethiopia is realising its ambition to become a sophisticated, dynamic destination for investment, trade, and tourism,” said Ethiopian Airlines Group CEO Mesfin Tasew. "Ethiopian Airlines plays a central role in making that vision a reality. Creating the best first and last impressions for business and leisure travellers is crucial, and this partnership puts us in the best position to deliver exceptional experiences while taking full advantage of the opportunities ahead.”
SITA Middle East & Africa president Selim Bouri commented: “Hubs like Addis Ababa’s Bole International Airport need to provide a frictionless passenger journey so airlines can optimise flight schedules and deliver smooth, memorable trips. This collaboration between Ethiopian Airlines and SITA is all about driving the innovation needed to meet these demands and help shape the future of African aviation.”