Emirates has refreshed its livery in an attempt to keep it modern but without losing key elements of its original identity like the UAE flag on the tailfin and Arabic calligraphy.
Sir Tim Clark, President, Emirates Airline said: “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world.”
In the latest design, the UAE flag on the Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy popping out in reverse white. Passengers onboard with a window view will be able to see the UAE flag colours painted on the wingtips facing the fuselage.
The signature gold Emirates lettering across the main body in English and Arabic is about 32.5% bolder and larger while the airline has retained its iconic red branding on the aircraft belly. The website URL Emirates.com has been completely dropped.
The first aircraft to sport Emirates’ newest livery is an Airbus A380, which has rolled out of Emirates Engineering this week after its makeover. Its first deployment will be to Munich on March 17, 2023.
The new livery will be gradually applied across the rest of the existing Emirates fleet with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the end of 2023. All new Emirates aircraft, from the first Airbus A350 entering the fleet in August 2024 will be delivered in this new livery.
Emirates’ original livery in 1985 was designed by UK design company Negus & Negus. All of the airline’s subsequent aircraft colours were created by its inhouse design team.