Emirates has signed two MoUs, first one with Bahrain Tourism and Exhibition Authority and Zambia Tourism to boost tourist arrivals to each country. Emirates will support the Kingdom of Bahrain’s new four-year strategy (2022-2026) for the tourism sector that aims to attract 14.1 million tourists by 2026. Emirates currently serves Bahrain with 21 weekly flights on its Boeing 777, providing convenient schedules for travellers looking to connect to Bahrain via Dubai.
Emirates and the Bahrain Tourism and Exhibition Authority will explore opportunities to broaden the Kingdom’s appeal in key markets like Japan, Korea, Spain, Hungary, and Poland, as well as grow mindshare around it as a short weekend getaway with exciting attractions for travellers coming from Israel and the UAE.
Emirates and Zambia Tourism will jointly explore opportunities to boost visitor arrivals to Zambia by leveraging Emirates’ extensive global network of 140 destinations.
Through this partnership, the two parties will explore ways to collaborate on key initiatives to promote experiences in Zambia and increase the visibility of the destination within the Emirates network.
Emirates launched operations to Zambia in 2012 and has grown the route over the years to offer a daily service with seven flights a week.