Embraer is taking some major steps to expand its presence in the rapidly growing Chinese and Indian markets. The airplane maker is looking forward to close a deal of 20 commercial jets to a Chinese airline on the backdrop of Brazilian President Luiz Inacio Lula da Silva's recent visit to China.
With this deal Embraer is hoping to make a comeback to the Chinese mainland.
Since the closure of Embraer Chinese facility in 2016, Embraer has not sold a single jet in Chinese market. Since the opening of the factory in 2003, Embraer had sold 70 aircraft to Hainana Airlines and an additional 20 aircraft to China Southern. The factory in Harbin was a joint venture between Embraer and the Chinese group Avic.
However, at the end of last year, ICBC Financial Leasing, a subsidiary of the Industrial and Commercial Bank of China, received five of the next-generation E-195-E2 aircraft. This, according to an Embraer filing, is part of an order of 10 of the next-generation aircraft.
Embraer has set ambitious targets producing and delivering almost 100 planes annually with up to 150 seats by 2025, reporting a 75% increase from its previous year’s deliveries.
Embraer sees significant sales potential in the Asia-Pacific market and aims to sell at least 2,200 jets from APAC from a total of 8500 jets.
With its strategic focus on China and India, Embraer is positioning itself as a key player in Asia’s booming aviation market. Leveraging its expertise and capabilities, the company is determined to meet the rising demand for commercial aircraft in the region and reduce dependence on traditional aircraft manufacturers.