easyJet and Skyscanner have signed a new three-year strategic partnership, continuing the companies' existing relationship. The deal includes advanced advertising, data intelligence initiatives and merchandising.
""This collaboration allows us to continue to meet the strong demand for easyJet’s flights and holidays as well as help us to reach new customers globally who may not have experienced the brand before,"" said easyJet head of distribution and channels Sheelagh Mahoney.
Skyscanner commercial director Gavin Harris added: ""This long-term deal is much more than distribution, it is a strategic partnership that includes a wide array of advertising services and data products that we now offer to help our partners outperform the market, as well as continuing to provide travellers with the best content and fares available.”
easyJet and Skyscanner extend strategic partnership
