Airline retail tech business Datalex has announced a three-year renewal of a deal with Air China which would make the carrier the first in the region "to benefit from [its] latest version of its China Shopping and Pricing product".
The flag carrier will get "improved speed to market of new features and releases" from the renewal, Dublin-based Datalex said.
"This announcement further bolsters Datalex’s position in the Chinese market and wider APAC region and is a clear indication of Datalex’s specialty and expertise in digital transformations, in addition to being a clear signal of its growth ambitions across its key markets," the company announced.
“Our data indicates that the recovery of air travel in China is well and truly underway, and we remain hugely optimistic for the potential for our partners in the APAC region. These positive indications of continued recovery coincide with an extension of our long partnership with our valued customer Air China for another three years," said chief executive Sean Corkery.
"Figures recorded by Datalex through customers using its airline software in the Chinese market show a material increase in demand in the first three months of this year with March transaction volumes reaching 43% of 2019 figures," the company said.