Virgin Australia has appointed top sales executive Judith Crompton to the newly-created role of chief commercial officer, with responsibility for alliances, network, revenue management and sales over both its domestic and international networks.
Previously the head of global corporate sales at Etihad, Crompton joined Virgin last year and has three decades of experience in the aviation and travel industries with management experience at Qantas, Flight Centre and TQ3 Navigant.
Her responsibilities at Etihad included the airline’s overall strategic direction and commercial sales.
The new role is part of changes at Virgin stemming from the acquisition of regional and charter carrier Skywest Airlines, now headed by Merren McArthur, former group executive alliances, network and yield.
“Virgin Australia has made significant progress with our Game Change Program strategy and the creation of the chief commercial officer role is a key part of the next phase of this strategy,’’ chief executive John Borghetti said.
“Judith has extensive executive management experience across a range of different commercial functions in the aviation and travel industry. I am very confident she has the right skills and expertise to deliver on the commercial objectives of the group.’’
Crompton becomes COO at Virgin Australia
