Cathay Pacific has appointed Paul Johannes as the airline’s Head of Marketing and Sales for Europe. In his new capacity, Johannes will focus on developing and executing commercial strategies for the airline in Europe. Johannes served the airline as Head of Global Sales since 2017, charting the company’s distribution strategy worldwide.
Prior to joining Cathay Pacific, Johannes held key leadership positions in various airlines, including Vice President Europe for Qatar Airways.
“The European market plays an integral part of the Cathay Pacific’s network as we connect major European metropoles with China and cities across the Asia Pacific region via our home Hong Kong,” said Johannes. “Cathay Pacific has provided continuous essential air services between Asia and Europe throughout the pandemic and reinventing our product offerings to cater to the changing needs of our customers. As more and more countries in Asia open, we are excited to reconnect the two continents.”
Welcoming Johannes to the team, Cathay Pacific’s Regional General Manager Europe Kinto Chan, said: “It is a pleasure to welcome Paul to our dynamic European team, where his unparalleled experience and inspiring drive for results will surely be of invaluable importance as we step up the momentum to renew connections between Hong Kong, Asia and Europe. Paul’s new role is not only critical to shepherding this upward trajectory, but also reinforcing the transformation of our airline into one of the world’s greatest service brands.”
Cathay Pacific has rapidly resumed services within its European network since summer 2022 including multiple daily flights from the UK to Hong Kong. The airline is set to recommence services to Madrid, Milan and Zurich in the fourth quarter.
Johannes will be joining the European team based in London.