British Airways Executive Club members can from February 28 use the carrier's Avios "loyalty currency" Avios to book a holiday package with British Airways Holidays.
Avios points, which are used by airlines in the International Airlines Group (IAG), can also be used as an alternative to a cash deposit to secure a holiday booking, British Airways said.
Points can be earned with purchases at around 1,500 retailers on the British Airways Avios eStore, as well as by the conventional method of buying flight tickets.
“When people book with us, they can do so knowing that we take their holiday seriously. As well as a wide range of holidays to suit all travellers and budgets, we have a dedicated helpline available to customers at any point during their holiday, so they can switch off and relax knowing that they are in safe hands," said Claire Bentley, managing director of British Airways Holidays,