Bamboo Airways expanded its relation with IBS Software to modernize its loyalty program and provide a superior experience to over 1.6 million Bamboo Club members. Bamboo Airways has worked closely with since launch to power its loyalty management platform.
The new upgrade will enable Bamboo Airways to improve engagement with members and introduce two-factor authentication, along with faster integration options with third-party partners to transform the Bamboo Club into a true lifestyle program.
Also, IBS claims that with the cloud-native and dynamically scalable solution in place, the airline can benefit from more efficient innovation, achieve deeper member engagement, and ensure business and revenue growth, as well as operational cost- efficiencies.
“Our continued partnership with IBS Software is a crucial factor to gear up our digital transformation process,” said Nghiem Thi Hoa, Head of Bamboo Club, Bamboo Airways. “IBS is a trusted partner that understands not only our business challenges but also the needs of our loyal customers. The IBS next-gen iFly Loyalty solution enables us to deliver an innovative loyalty program that aims to delight our Bamboo Club members and provide them with excellent customer experiences.”
“We are delighted to continue partnering with Bamboo Airlines as it establishes its strong position within the global airline industry,’’ said Marcus Puffer, Head of Loyalty Management Solutions at IBS Software. “We believe that by choosing our solution the company will be able to enter the next stage of its growth and achieve the next level of customer excellence.”