Etihad Airways has promoted Arik De as its Chief Revenue Officer. In the new role, De will be overseeing a new organisational division focused on revenue. De has served as Vice President of Revenue & Commerce at Etihad Airways, responsible for revenue management and e-commerce, since April 2022.
In this newly-created role, De will report to the Chief Executive Officer and oversee key revenue-related functions including Revenue Management, Distribution & E-commerce, Network Planning, Alliances & Joint Ventures, Aeropolitical & Industry Affairs, and Etihad Guest, the airline's loyalty programme.
Antonoaldo Neves, Chief Executive Officer of Etihad, said: “Our new Revenue division will deliver state-of-the-art revenue management capabilities, broaden our airline partnerships and enhance our network to better serve our guests and our home of Abu Dhabi. Arik has had a substantial positive impact on our revenue performance over the past nine months, and I look forward to closely working with him as we build on these interdependent areas, which are critical for financial sustainability.”
Excited on starting the new role, De said: “I am excited to take on the Chief Revenue Officer role at a time of such opportunity, as international travel demand kicks into high gear. Etihad Airways has an incredible product, service and team behind it, and I look forward to working together to enable growth and deliver value as we take our airline to new heights.”
De started his career two decades back in finance at International Monetary Fund and have spent the last 15 years working in aviation. He has previously held leading positions at WestJet, Air Asia, Aeroméxico, and most recently, TAP Air Portugal, where he was the Chief Revenue & Network Officer.