American Airlines said it was "honoured" that its AAdvantage passenger loyalty programme won a pair of industry prizes, with its executive platinum system named the Best U.S. Airline Elite Status and its loyalty points option picking up the Innovation Award: Loyalty at The Points Guy Editors' Choice Awards
“Our members inspired us to introduce Loyalty Points this year, and we’ve been thrilled with the positive feedback we’ve heard from members so far", said Heather Samp, the airline's AAdvantage® programme manager.
JetBlue took the economy class gongs at the awards, winning for both domestic and international services - accolades it said it would mark by opening a flash sale on seats to run until midnight December 8.