Korean Air has selected Amadeus Customer Loyalty Suite to manage its lifestyle loyalty program, Skypass. To achieve its business objectives, Korean Air was looking for a high-performing loyalty system and Amadeus is the best fit to help Skypass identify and engage with its customers and grow its membership base.
According to Korean Air, Skypass is one of the largest and most recognised frequent flyer programs in the Asia Pacific, in operation for more than 35 years.
Young Soo Yoo, Managing Vice President & Head of Loyalty, Korean Air, said: “Of all the partners we considered, we found Amadeus to be the most trustworthy, not only in its willingness to collaborate but also in its technical abilities. We will be able to seamlessly integrate our existing systems –and those of our partners too, whether it’s other airlines, alliances, or service providers. This will enable us to differentiate Korean Air’s loyalty program and boost engagement with our passengers.”
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus said: “Korean Air will be able to maintain a competitive edge with a highly configurable loyalty system providing a detailed view of customer insights and intelligence.”
The data generated by loyalty programs is one of the most comprehensive sets of consumer data for airlines to access. According to Amadeus, the ability to seamlessly integrate that data with airline systems such as the Altea Passenger Service System means loyalty solutions can work efficiently with retailing and digital solutions.
