Aviation Life

Airlink to roll out its frequent flyer program Skybucks ensuring customer loyalty

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Airlink to roll out its frequent flyer program Skybucks ensuring customer loyalty

Airlink is planning is all set to roll its frequent flyer program Skybucks from March 1, 2023. This program will allow Airlink customers to earn and redeem flight rewards against future travel and other Airlink purchases.

Overwhelmed with the customer suggestions Rodger Foster, CEO and Managing Director, Airlink said: “Since Airlink became a totally independent carrier in 2020, we have been inundated by customer requests and suggestions for a unique Airlink loyalty program. We have spent the past year researching, planning and developing our compelling new Skybucks program. It enables our loyal customers to earn a rand value percentage on every flight and to redeem Skybucks on their next flight as a form of payment to more than 45 destinations in 13 sub-Sahara African countries, including Madagascar and St Helena Island.”

Skybucks will be rolled out into tier categories and initially be used for full or partial payment of air tickets and upgrades, although this excludes statutory taxes and charges. Additional offerings and rewards will be added to the program later.

The frequent flyer program will include four membership tiers, with eligibility determined by the number of sectors or legs of a journey flown in 12 months. Skybucks (Sb) will be valid for 18 months from the date of the last activity, but it will be possible to extend their validity before they expire. They are also transferrable between members, and families of up to eight members can combine their rewards.

Customers who have already flown sufficient sectors with Airlink in the three months before becoming members will be eligible to move to a higher tier.

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