Latvian airline airBaltic has partnered with ancillary revenue solutions Plusgrade to introduce a new business class upgrade feature. The feature allows passengers to bid for the upgrade.
The airline said it will improve premium cabin utilisation and revenue.
“The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue,” said airBaltic VP customer experience & insights Natalija Kuzmina. "We are delighted with our partnership with Plusgrade and look forward to expanding it with additional products in 2025.”