AirAsia India has partnered with Hyperlocal Cloud platform Sugarbox, for providing in-flight entertainment (IFE) services. The technology called AirFlix provides 6,000 hours of high-resolution content, with access to 1,000+ International and Indian movies, short movies, and 1,500+ web series episodes, enabling guests to stream buffer-free content from OTT Apps.
Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said: “We are excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a elevated user experience. We are looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalized experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”
Rohit Paranjpe, Co-founder & CEO, of Sugarbox, said: “We are delighted to partner with AirAsia India on their journey to revolutionize the flying experience with ‘AirFlix.’ This is a first-of-its-kind initiative globally, where we are bringing the power of the Cloud to aircraft, using Sugarbox’s patented Cloud Fragment technology. It enables ‘AirFlix’ to offer many firsts in the industry access to OTT Apps, E-commerce, News, Podcasts, and In-flight F&B ordering.”
According to Sugarbox, AirFlix is powered by the patented Cloud Fragment technology to provide fliers with digital access mimicking the internet experience, even without in-flight connectivity. It works in sync with AirAsia India’s in-flight ancillary platform, enabling customers to browse the menu and place orders using their devices.