Air Transat, Canada's holiday travel airline, has selected GuestLogix’ OnTouch(TM) retail technology and merchandising platform and will immediately begin the deployment of OnTouch(TM) travel-relevant, destination based products and services across the airline. It is anticipated that the initial rollouts will be focused on European and Mexican destinations.
"The GuestLogix OnTouch merchandising platform dovetails beautifully with our strategy of boosting our level of service and offering our customers more products and services at their leisure destination," says Keith Lawless, senior director environment & business improvement, Air Transat. "We believe the implementation of the merchandising platform will place us in a unique position to service our customers' complete vacation needs, whether in the air, on arrival, on the beach, touring destination sites and even upon return home.