Ryanair files complaint to EU – quite right too!
12th March 2012
Air India Express recently announced a huge spike on the online ticket booking platform within days of integrating the reservation system into a common platform. According to the airline, the website has witnessed a surge of visitors, contributing over 25% of international flight revenue on the first day itself. Both airlines are attracting customers to the website, which now unifies their entire commercial ecosystem.
Commenting on the surge in passenger bookings, Aloke Singh, Managing Director, Air India Express and AirAsia India, commented: “We are very enthused with the initial response to the newly launched airindiaexpress.com. The unified customer experience is an important aspect of our objective of showcasing the larger strength and scale of the Air India network. We are working on adding even more unique features and integrated service which will deliver enhanced experience and strengthen our position in the minds of the customers.”
Looking at the top source of traffic on the website, Dubai has emerged as the most sought-after destination followed by Abu Dhabi, Doha, Sharjah, and Singapore.
As a next step towards merger the two airlines will now focus on common airport check-in systems in a phased manner at all international terminals in India, followed by the overseas network.