Air Astra has signed Sabre as its technology partner to support its indirect retailing strategy as it plans for future growth with a focus on increasing its footprint and inventory.
“It was essential to us to have the right technology partner from the outset, with the advanced solutions we need to fulfil our domestic and global growth strategy,” said Imran Asif, Ph.D. Chief Executive Officer & Accountable Manager, Air Astra. “So, we’re thrilled to be working with Sabre to distribute our fares and inventory through Sabre’s extensive worldwide network of travel agents, enabling agents to create the travel experiences their customers want.”
Delighted at signing the deal, Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales, Air Astra said: “It is testament to the tenacity and resilience of the aviation industry when we see start-ups who have planned their launch during the pandemic, and are now taking to the skies as recovery continues to escalate. We can ensure that Air Astra is best positioned to take advantage of pent-up travel demand, capitalize on ongoing recovery, and fulfil its ambitious business strategy.”
With the new deal, Sabre has expanded its footprint in Bangladesh enabling Air Astra to sell its domestic, and future international, inventory worldwide through Sabre-connected travel agents.
Air Astra content will be available to book for Sabre-connected travel agents, who are already familiar with the Sabre Red 360 interface and its workflow, and will therefore find it easy to immediately start selling the carrier’s inventory.