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Saudia Group reveals new brand prioritising “Growth, Expansion and Localisation”

Victoria Tozer-Pennington
By Victoria Tozer-Pennington Oct 25, 2023 4 mins read
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Saudia Group reveals new brand prioritising “Growth, Expansion and Localisation”

Saudia Group, formerly known as Saudi Arabian Airlines Holding Corporation, has unveiled its new brand identity as part of a comprehensive transformation strategy which included the rebrand of Saudia – the national flag carrier of Saudi Arabia. The announcement comes as the Group reaffirms its com...

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